This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Here are 3 ways to push your local business listings high on Google search: 1. Optimize site meta tags with local based keywords 2. Use Social Media smartly - G+, Facebook 3. Write content pages about local information (places nearby, landmarks, events, people, culture, etc)
There are numerous sources to find/establish targeted keywords for your online business
Some of them include:
1.Google Webmaster Great insight into your website keyword organization from search point of view. Dont miss a chance to review this resource frequently.
2. Google Analytics Although a lot of this information is now hidden by Google and marked as "not set" or "not provided", it does provide inputs on what/where to target your business campaigns
3. Competition Websites See what they are doing? What are they doing to rank high on search? Match their strategy with ours and identify areas where we can repeat or better them
4. Keyword Tools - Great Resources (free and paid) available to build awesome keyword lists for your business. But you need to keep wits about their suggestions. Keywords must match user intent.
Technical keyword list generation is a method of the past.
With online business and search becoming user experience oriented, identifying keywords using generic tools isn't good enough.
Here are things you need to work on before arriving at your master keyword list:
1. Understand Your Business, Do not go by advice from SEO experts alone...2. Know what your buyers are searching? Do not go by traditional way of search. The context is changing, media is changing. 3. Competition Analysis is critical to keep up and dominate rankings on search.
