How To Use Paid Advertising Without Overspending?

Paid advertising is expensive. Very expensive...
Need to plan use of paid marketing carefully.

Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.

The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Is there LIFE beyond Google Rankings??

Google's dominance in search space is leading everyone to believe there
is NO LIFE beyond Google rankings. The truth is completely different....

Media in different forms is growing big and search is a very small part of
the bigger picture. Hence, it is becoming imperative to look beyond
Google rankings alone to prosper online.


Yes, Google does lend its benefits owing to its huge reach and presence but in reality you need to understand:
- What business are you into? will Google alone drive traffic to you?
- What are your customers looking for? What are they searching? Where are they searching?
- Are you reaching your customers based on keywords or their intent?
- Do some media perform better than others for different businesses?
- Is my business B2B or B2C or B2C? Are there options other than ranking high on Google to drive traffic?

A lot of considerations to make and address.
Do NOT go for a Google ranking based approach without understanding the
above correctly. If done with the right guidance, it will not just help
save $$$ but actually bring in loads of profit $$$ to your online
business..

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Does httpS Impact SEO Rankings on Google?

eCommerce is getting big and Google is already treating ecomm ready websites with value.

https is becoming a ranking signal to move up google rankings.

If your website is into online selling make sure:

- You enable your website to https (instead of http). This is the added security layer to ensure safe and secure transactions for your buyers

- Showcase https as part of your promotion campaigns to build user trust

- Highlight SSL on your website

Powered by:
http://www.zoomyourtraffic.com

Is GooglePlus (G+) Really Becoming Powerful SEO Tool?

GooglePlus or G+ is indeed becoming a very powerful social and ranking based platform for your online business.

G+ has the following natural advantages:
- Google property
- Linked automatically to other powerful Google properties including Youtube, Blogger, Hangouts, Local Places, Google Search and others
- Ability to socially connect, share articles and posts, images and videos .. making it a one stop solution
- Google's massive reach enables you to reach out a wide spread audience

All this makes for immediate action to start using this platform (if not done already). Happy G+ing...



Powered by: http://www.zoomyourtraffic.com

Organic SEO Delivers REAL Results For Your Online Business

Its worthwhile "investing" time and money in #organic SEO. The results come organically over time and they are long term. Brand can only be established through long term vision, not immediate goals.

Organic Results 
- Don't come over night, but when they come you win!
- need nurture with good content, correct strategy and adaptability
- require patience to bear fruits (far too many businesses leave it halfway when results are round the corner just as the example explained in the video above)

Do write to us on support@zoomyourtraffic.com if you need more information and we will happily answer all your queries.

Powered by: http://www.zoomyourtraffic.com

Heart Talk with Dolly Manghat - Leading Life Coach And Astrologer

Our series - #HeartTalk with eminent personalities, thinkers and winners in life.

Dolly Manghat - Leading Life Coach And Astrologer

She talks to us about
- Is astrology a Science?
- How can astrology help us as an individual and professional?
- Her tagline "Atttitude is your Altitude"
- Is EQ more important than IQ?
- What keeps her going after being over 30 years into this profession of consulting and counseling people through astrology?

She talks to Amod about her journey, her vision and how it is important to be a "self believer" in life. A must watch for everyone who want to do more, who want to achieve success in personal and professional life.

You can visit her website: http://www.dollymanghat.com for more information.

User INTENT Based Search On Various Search Platforms

How do different search based platforms map intent to same user query?

Here we present an example with query "car headlights" on
- Youtube
- Amazon
- Google

Powered By:http://www.zoomkeywordcloud.com

Why is ORGANIC traffic most important driver of your online business?

Paying hundreds of $$$$$ to promote your business and generate sales? How do you control this cost? Organic is the way to go...

Reasons:
1. Organic traffic is FREE traffic. Its about getting yourself out there and letting everyone know. You don't spend a penny to bring in leads and sales (all you invest in is building valuable content and website management)

2. Viral Traffic - If your content is good, it can go viral in no time. People will market your content on their own by sharing your content elsewhere. This is again FREE traffic

3. Search - Improved rankings bring more traffic. Aim for top positions on search positions and your organic traffic will zoom!

4. Paid marketing - is growing expensive and complicated by the day. Time and cost to manage paid campaigns are high and need a lot of optimization to keep in check.

5. Long term - organic traffic is long term. Paid is short term. As long as you pay you get results. With organic, you can keep getting results over the long term by building value. Make sure you keep the process ongoing to yield best results...

Powered by: http://www.zoomyourtraffic.com

Is Your Business Ready For The Upcoming Festival Season?

The online opportunity is HUGE ! If trends over the past few years are to go by, we are moving towards an online purchase revolution globally...

If your business is not online, build your website and go online
If your website is not enabled for ecommerce, setup a payment junction for transactions
If your website is not visible on search, get SEO and promotion going
If your competition is breeak-neck, develop branding and niche domain strategies to stand out
Is your business B2B or B2C, understand audience and align your website to connect with them

So many things to do but need expert guidance.
Can we help? Do write to us at support@zoomyourtraffic.com with your questions and we'll get in touch immediately.

Powered by: http://www.zoomyourtraffic.com

Google Panda 4.1 Is Out - Did You Evaluate Your Website Results?

Google's anticipated Panda 4.1 update has been rolled out ...
Have you seen any significant changes to your website results online? Drops or Gains?

Much of these changes would be attributed to:
- Content on your website
- Ability to hold visitors on pages
- Likability of pages/posts/content
- Transactions or engagement between visitors and your website
- Social signals

As you can see traditional methods like link building and keyword stuffed content are on the way out. The new age mantra is "Engagement". The more you engage him, the happier search engines will be in showing your site higher on their search.

Lets focus on value for user (shareholder value that we keep hearing from businesses ... is the same as this one)


Powered by: http://www.zoomyourtraffic.com

What Has Google Penguin 3.0 In Store For Us?

Google is rolling out updates quickly... Pandas and Penguins are at it again! Please note that these updates are basically add-ons to previous updates, so if you have addressed concerns like
- site content quality
- correct site architecture
- correct linking structure
- value adds for user experience
you need not worry much about these updates. They will help your business move up on search...

Presented by: http://www.zoomyourtraffic.com

Content Cloud: I Have Multiple Online Businesses, Am I Covered Under Thi...

1. Can multiple businesses (different domains) be merged into one ContentCloud?

Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.


This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.

2. If we have to merge multiple businesses into one ContentCloud?

If there is no option, we should look to diversify the cloud components to match needs of individual businesses.
Segregation among components will help avoid confusion yet maintain all entities in one family.

Word of advise: Strategically separate business should be on separate cloud for better long term results.

Check case studies of successful businesses using ContentCloud here: http://www.zoomcontentcloud.com

Content Cloud: Delivers REAL Results For Online Business

ContentCloud delivers long term and real results for your online business.

Having said that, you do need to give it time, effort and yes, money investment to see them coming.

The best part of this approach is organic and sustained results without depending too much on search engines. Too much dependency on them will lead to peaks and valleys in your biz (instability). The cloud ensures your business is spread around variety of media online to remove this instability.

Results take time, so patience is important too.

For quick results paid options like Google Adwords, Facebook Ads, etc. are good options to mix with this approach.

Want to know more? Check http://www.zoomcontentcloud.com

How Have Microsites Evolved Into eComm Business?

Evolution of the Microsite:

1. 5 page keyword centric, 500 word seo content microsite (2009)
2. 5 page microsite with better content, linking and user selections

3. 5 page site converted to 50 page site with more content, better UX and engagement (2012)
4. 50 page to 5000 page responsive website that sells!

Developed as a mere SEO tool to generate some traffic and keyword rankings, to a full-fledged independent store that brings real business..

What are you waiting for? Develop your microsites into stores today ... for more information visit http://www.zoomyourtraffic.com

Content Cloud: Cost Effective Solution For A New Online Business

The answer is an emphatic YES.
Reasons:
- Cloud presence growth will mean higher REACH for your business
- Higher reach will yield higher RESPONSE from your potential customers
- This is how you can deliver RESULTS to your customers and your business both.

Build your cloud in a way that you can. Most of these cloud entities are FREE.
Therefore, getting started isn't a problem at all.
For managing, analyzing and measuring results from this cloud hire a professional agency.
They will bring in the marketing and analytics expertise to the desk and help drive your business online

You can check our website here for more details: http://www.zoomcontentcloud.com