Wednesday, December 31, 2014
Monday, December 22, 2014
Key Tips: Amazon Product Optimization This Holiday Season!
Ready for the Holiday Season? Is Your Amazon Store ready as well?
As an online buyer, you will probably land up on Amazon sometime in your lifetime. More so during the holiday season. Therefore online sellers need to ensure this information is cleverly utilized to showcase their products for the vastly increasing buyer base on Amazon.com
Important Tip to rank well on Amazon:
1. Make sure you use Amazon's structured data to add as much information about your product as possible when uploading them to your Amazon account. Be detailed - quantity, price, availability, features, search terms must be filled up as applicable. This gives your product the best chance to keep showing up when a buyer funnels his search (filters are provided on the left hand side of the Amazon website)
2. Descriptions should be accurate and complete. Keywords to be used but don't stuff 'em. Make sure your call to action is clear to your buyer.
Amazon expects you to optimize your products for selling, not ranking. The more sales your products make, the higher you rank automatically. Never ever forget this!!
All the best and wish you Merry Christmas and Prosperous New Year!!
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