Is Your Website A Dumb Showcase or Smart Business and Brand?

Are you one of those #Businesses that have a #Website as Dumb Showcase or #Smart #Business and #Brand?
If your answer is Smart Business, then please read on...

#B2B or #B2C #Business of any size with a #Vision to leverage the power of #Online need to prioritize efforts and investments at the right time, with right resources and right results in mind.

Far too many #Business #Owners face issues like 
- Want to but not having time to manage or work on developing online #Media (Intention vs Application)
- Feeling of #Costs involved being too high (Cost vs #Investment)
- Not sure this will help my business? or Why do we need this? we are better off in good old brick-mortar model 
(Short term vs Long term)
- Being happy in status quo or #Organic #Growth (Immediate Future vs #Vision)
- Being #Local leaders, there is no fear (#Competition vs #Disruption)

While all the issues mentioned above carry some weight and ground, this is a #Mindset issue and needs addressed IF we really want to use our #Online #Channels to deliver #Brand and #Business Results for our business.

More on this .. coming soon! Stay tuned.
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Is Google EATing Into Your Search Results?

... and how you should address it?http://www.zoomyourtraffic.com

In its on going quest to improve search results, Google is constantly updating and altering its search algorithm. They are also defining new standards to evaluate websites on a whole as opposed to pages.

E-A-T is one such standard introduced last year and provides good insight into how Google evaluates your online presence

E-A-T stands for Expertise, Authority and Trustworthiness. Based on various performance indicators, Google will establish an EAT quotient for your website when ranking on their search index.

Expertise has been qualified as Formal expertise and Everyday expertise. e.g. Doctor recommending medicines for common cold is formal expertise while your mom using household remedies to cure the same common cold is everyday expertise.

Google can now map search context with expertise level/category and show results accordingly as explain by Amod in example shown in the video.

E = Know it All (be a master at your art)
A = Been there, done that (have relevant and long experience in your field)
T = Strong reputation

This is one EAT no will discourage eating from. The more you EAT, the better for your online health.

For more information, please write to us on
support@zoomyourtraffic.com

ZoomYourTraffic Video Promotion Teamhttp://www.zoomyourtraffic.com
http://www.getyourvideotoday.com

Content Marketing Strategy 2015 And Beyond...

2015 is the year of "mobile". Everything online will be mobile first now. Gearing up for the mobile revolution in online and content marketing is the way to move forward. http://www.zoomyourtraffic.com

RESPONSIVE is the keyword.
Is your website responsive? If not, you may lose out as much as 50% of your website traffic and business to others (because experience on mobile is most critical for mobile users. If they find navigating your old desktop site tacky, they might just switch over. Most importantly mobile users are decision makers. They buy, enquire, interact. Hence all the more reason why you should go responsive with your online business!

Make sure your website keeps growing all the time with information, updates, help features, etc. This will enable your website to grow organically and achieve higher rankings and visibility. However, content is king here. You need to be able to deliver value to your reader.

Use Social Media aggressively (in conformance to various guidelines setout by them) including Facebook, Twitter, LinkedIn, G+ and many more as applicable to your business. All platforms have their strengths and they need to be leveraged to the fullest for business and branding.

Visual Media is becoming huge! Video and Image based platforms will rule the roost. Youtube is already the number 2 search engine behind Google emphasizing people's connect and engagement with video content. Use platforms like Pinterest, Flickr, Instagram, Slideshare to share your visual content. Calls to action click through rates are very high with visual content as compared to text and will continue to increase.

Incoporate ePress in your marketing fold through newsletters, press releases, article sharing, blogs, forums to reach your audience and improve search presence.

Offline media including print, seminars, workshops should also be technology enabled to leverage benefits for your online business.

To summarize, your action plan should be:
- Go responsive with your online business today
- Build your web and online presence with valuable content in focus
- Track and monitor all media to leverage full potential for your biz
- Keep inventing, innovating and interacting based on changing marketplace needs. This is a rapid changing world. Technology is disruptive. Need to be on our toes all the time.

Happy Content Marketing and may your business flourish and prosper online in the years to come...

Please feel free to share your comments/views/critique via Youtube comments. We would really appreciate that and keep rebuilding strategy from time to time.

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Wish You A Very Happy New Year 2015

HAPPY NEW YEAR 2015

Key Tips: Amazon Product Optimization This Holiday Season!

Ready for the Holiday Season? Is Your Amazon Store ready as well?

As an online buyer, you will probably land up on Amazon sometime in your lifetime. More so during the holiday season. Therefore online sellers need to ensure this information is cleverly utilized to showcase their products for the vastly increasing buyer base on Amazon.com

Important Tip to rank well on Amazon:

1. Make sure you use Amazon's structured data to add as much information about your product as possible when uploading them to your Amazon account. Be detailed - quantity, price, availability, features, search terms must be filled up as applicable. This gives your product the best chance to keep showing up when a buyer funnels his search (filters are provided on the left hand side of the Amazon website)

2. Descriptions should be accurate and complete. Keywords to be used but don't stuff 'em. Make sure your call to action is clear to your buyer.

Amazon expects you to optimize your products for selling, not ranking. The more sales your products make, the higher you rank automatically. Never ever forget this!!

All the best and wish you Merry Christmas and Prosperous New Year!!

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How To BRAND Your Business Online? - Beginners Guide

Why is online presence and branding important for brick and mortar businesses? Start Now...

As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....

Have you not started yet? Do it right away.
Make sure you seek expert guidance because it needs to be done the right way! Start today....

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Is Gangnam Style THE Best Avdt For Mobile-Video Mktg?

Gangnam Style has clocked 2 billion views on Youtube and counting...

What does all this indicate?

Mobile usage is exploding...
Video viewership is exploding ....
Advertisers are you watching this?
Don't let this opportunity go by ... the potential is unheard of!

Over the next 3 years, as predicted by some top level marketing firms and analysts, mobile and video will solely dominate marketing across the globe.

Make the most of it for your customers and your companies.
Deliver great results for your marketing efforts.

Hope you enjoyed watching Gangnam Style?

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