This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Why is online presence and branding important for brick and mortar businesses? Start Now...
As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....
Have you not started yet? Do it right away. Make sure you seek expert guidance because it needs to be done the right way! Start today....
Google's dominance in search space is leading everyone to believe there
is NO LIFE beyond Google rankings. The truth is completely different....
Media
in different forms is growing big and search is a very small part of
the bigger picture. Hence, it is becoming imperative to look beyond
Google rankings alone to prosper online.
Yes, Google does lend its benefits owing to its huge reach and presence but in reality you need to understand: - What business are you into? will Google alone drive traffic to you? - What are your customers looking for? What are they searching? Where are they searching? - Are you reaching your customers based on keywords or their intent? - Do some media perform better than others for different businesses? - Is my business B2B or B2C or B2C? Are there options other than ranking high on Google to drive traffic?
A lot of considerations to make and address. Do NOT go for a Google ranking based approach without understanding the above correctly. If done with the right guidance, it will not just help save $$$ but actually bring in loads of profit $$$ to your online business..
GooglePlus or G+ is indeed becoming a very powerful social and ranking based platform for your online business.
G+ has the following natural advantages: - Google property - Linked automatically to other powerful Google properties including Youtube, Blogger, Hangouts, Local Places, Google Search and others - Ability to socially connect, share articles and posts, images and videos .. making it a one stop solution - Google's massive reach enables you to reach out a wide spread audience
All this makes for immediate action to start using this platform (if not done already). Happy G+ing...
1. Can multiple businesses (different domains) be merged into one ContentCloud?
Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.
This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.
2. If we have to merge multiple businesses into one ContentCloud?
If there is no option, we should look to diversify the cloud components to match needs of individual businesses. Segregation among components will help avoid confusion yet maintain all entities in one family.
Word of advise: Strategically separate business should be on separate cloud for better long term results.
ContentCloud delivers long term and real results for your online business.
Having said that, you do need to give it time, effort and yes, money investment to see them coming.
The best part of this approach is organic and sustained results without depending too much on search engines. Too much dependency on them will lead to peaks and valleys in your biz (instability). The cloud ensures your business is spread around variety of media online to remove this instability.
Results take time, so patience is important too.
For quick results paid options like Google Adwords, Facebook Ads, etc. are good options to mix with this approach.
The answer is an emphatic YES. Reasons: - Cloud presence growth will mean higher REACH for your business - Higher reach will yield higher RESPONSE from your potential customers - This is how you can deliver RESULTS to your customers and your business both.
Build your cloud in a way that you can. Most of these cloud entities are FREE. Therefore, getting started isn't a problem at all. For managing, analyzing and measuring results from this cloud hire a professional agency. They will bring in the marketing and analytics expertise to the desk and help drive your business online
