Showing posts with label user engagement. Show all posts
Showing posts with label user engagement. Show all posts

Monday, October 13, 2014

User INTENT Based Search On Various Search Platforms



How do different search based platforms map intent to same user query?

Here we present an example with query "car headlights" on
- Youtube
- Amazon
- Google

Powered By:
http://www.zoomkeywordcloud.com

Thursday, October 9, 2014

Google Panda 4.1 Is Out - Did You Evaluate Your Website Results?





Google's anticipated Panda 4.1 update has been rolled out ...
Have you seen any significant changes to your website results online? Drops or Gains?

Much of these changes would be attributed to:
- Content on your website
- Ability to hold visitors on pages
- Likability of pages/posts/content
- Transactions or engagement between visitors and your website
- Social signals

As you can see traditional methods like link building and keyword stuffed content are on the way out. The new age mantra is "Engagement". The more you engage him, the happier search engines will be in showing your site higher on their search.

Lets focus on value for user (shareholder value that we keep hearing from businesses ... is the same as this one)


Powered by: http://www.zoomyourtraffic.com

Thursday, October 2, 2014

How Have Microsites Evolved Into eComm Business?



Evolution of the Microsite:

1. 5 page keyword centric, 500 word seo content microsite (2009)
2. 5 page microsite with better content, linking and user selections

3. 5 page site converted to 50 page site with more content, better UX and engagement (2012)
4. 50 page to 5000 page responsive website that sells!

Developed as a mere SEO tool to generate some traffic and keyword rankings, to a full-fledged independent store that brings real business..

What are you waiting for? Develop your microsites into stores today ... for more information visit
http://www.zoomyourtraffic.com