How is Keyword Cloud Relevant Post Penguin 3.0?

Traditional keyword research is a shallow representation of user behavior on search.

Have you tried out the KeywordCloud?
It encompasses two important aspects
- Intent of Search (Why and What is the visitor wanting to do on search?)
- Content for Search (How and Where do you put up your content to reach this audience)?

The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?

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Google Panda 4.1 Is Out - Did You Evaluate Your Website Results?

Google's anticipated Panda 4.1 update has been rolled out ...
Have you seen any significant changes to your website results online? Drops or Gains?

Much of these changes would be attributed to:
- Content on your website
- Ability to hold visitors on pages
- Likability of pages/posts/content
- Transactions or engagement between visitors and your website
- Social signals

As you can see traditional methods like link building and keyword stuffed content are on the way out. The new age mantra is "Engagement". The more you engage him, the happier search engines will be in showing your site higher on their search.

Lets focus on value for user (shareholder value that we keep hearing from businesses ... is the same as this one)


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What Has Google Penguin 3.0 In Store For Us?

Google is rolling out updates quickly... Pandas and Penguins are at it again! Please note that these updates are basically add-ons to previous updates, so if you have addressed concerns like
- site content quality
- correct site architecture
- correct linking structure
- value adds for user experience
you need not worry much about these updates. They will help your business move up on search...

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