This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Traditional keyword research is a shallow representation of user behavior on search.
Have you tried out the KeywordCloud? It encompasses two important aspects - Intent of Search (Why and What is the visitor wanting to do on search?) - Content for Search (How and Where do you put up your content to reach this audience)?
The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?
1. Can multiple businesses (different domains) be merged into one ContentCloud?
Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.
This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.
2. If we have to merge multiple businesses into one ContentCloud?
If there is no option, we should look to diversify the cloud components to match needs of individual businesses. Segregation among components will help avoid confusion yet maintain all entities in one family.
Word of advise: Strategically separate business should be on separate cloud for better long term results.
ContentCloud delivers long term and real results for your online business.
Having said that, you do need to give it time, effort and yes, money investment to see them coming.
The best part of this approach is organic and sustained results without depending too much on search engines. Too much dependency on them will lead to peaks and valleys in your biz (instability). The cloud ensures your business is spread around variety of media online to remove this instability.
Results take time, so patience is important too.
For quick results paid options like Google Adwords, Facebook Ads, etc. are good options to mix with this approach.
The answer is an emphatic YES. Reasons: - Cloud presence growth will mean higher REACH for your business - Higher reach will yield higher RESPONSE from your potential customers - This is how you can deliver RESULTS to your customers and your business both.
Build your cloud in a way that you can. Most of these cloud entities are FREE. Therefore, getting started isn't a problem at all. For managing, analyzing and measuring results from this cloud hire a professional agency. They will bring in the marketing and analytics expertise to the desk and help drive your business online
