This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Paid advertising is expensive. Very expensive... Need to plan use of paid marketing carefully.
Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.
The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...
1. Can multiple businesses (different domains) be merged into one ContentCloud?
Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.
This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.
2. If we have to merge multiple businesses into one ContentCloud?
If there is no option, we should look to diversify the cloud components to match needs of individual businesses. Segregation among components will help avoid confusion yet maintain all entities in one family.
Word of advise: Strategically separate business should be on separate cloud for better long term results.
