This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Showing posts with label paid advertising. Show all posts
Showing posts with label paid advertising. Show all posts
Paid advertising is expensive. Very expensive... Need to plan use of paid marketing carefully.
Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.
The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...
Google's dominance in search space is leading everyone to believe there
is NO LIFE beyond Google rankings. The truth is completely different....
Media
in different forms is growing big and search is a very small part of
the bigger picture. Hence, it is becoming imperative to look beyond
Google rankings alone to prosper online.
Yes, Google does lend its benefits owing to its huge reach and presence but in reality you need to understand: - What business are you into? will Google alone drive traffic to you? - What are your customers looking for? What are they searching? Where are they searching? - Are you reaching your customers based on keywords or their intent? - Do some media perform better than others for different businesses? - Is my business B2B or B2C or B2C? Are there options other than ranking high on Google to drive traffic?
A lot of considerations to make and address. Do NOT go for a Google ranking based approach without understanding the above correctly. If done with the right guidance, it will not just help save $$$ but actually bring in loads of profit $$$ to your online business..
Paying hundreds of $$$$$ to promote your business and generate sales? How do you control this cost? Organic is the way to go...
Reasons: 1. Organic traffic is FREE traffic. Its about getting yourself out there and letting everyone know. You don't spend a penny to bring in leads and sales (all you invest in is building valuable content and website management)
2. Viral Traffic - If your content is good, it can go viral in no time. People will market your content on their own by sharing your content elsewhere. This is again FREE traffic
3. Search - Improved rankings bring more traffic. Aim for top positions on search positions and your organic traffic will zoom!
4. Paid marketing - is growing expensive and complicated by the day. Time and cost to manage paid campaigns are high and need a lot of optimization to keep in check.
5. Long term - organic traffic is long term. Paid is short term. As long as you pay you get results. With organic, you can keep getting results over the long term by building value. Make sure you keep the process ongoing to yield best results...
