This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
1. Can multiple businesses (different domains) be merged into one ContentCloud?
Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.
This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.
2. If we have to merge multiple businesses into one ContentCloud?
If there is no option, we should look to diversify the cloud components to match needs of individual businesses. Segregation among components will help avoid confusion yet maintain all entities in one family.
Word of advise: Strategically separate business should be on separate cloud for better long term results.
ContentCloud delivers long term and real results for your online business.
Having said that, you do need to give it time, effort and yes, money investment to see them coming.
The best part of this approach is organic and sustained results without depending too much on search engines. Too much dependency on them will lead to peaks and valleys in your biz (instability). The cloud ensures your business is spread around variety of media online to remove this instability.
Results take time, so patience is important too.
For quick results paid options like Google Adwords, Facebook Ads, etc. are good options to mix with this approach.
Evolution of the Microsite: 1. 5 page keyword centric, 500 word seo content microsite (2009)
2. 5 page microsite with better content, linking and user selections
3. 5 page site converted to 50 page site with more content, better UX and engagement (2012)
4. 50 page to 5000 page responsive website that sells!
Developed as a mere SEO tool to generate some traffic and keyword rankings, to a full-fledged independent store that brings real business..
What are you waiting for? Develop your microsites into stores today ... for more information visit http://www.zoomyourtraffic.com
The answer is an emphatic YES. Reasons: - Cloud presence growth will mean higher REACH for your business - Higher reach will yield higher RESPONSE from your potential customers - This is how you can deliver RESULTS to your customers and your business both.
Build your cloud in a way that you can. Most of these cloud entities are FREE. Therefore, getting started isn't a problem at all. For managing, analyzing and measuring results from this cloud hire a professional agency. They will bring in the marketing and analytics expertise to the desk and help drive your business online
Here are 3 ways to push your local business listings high on Google search: 1. Optimize site meta tags with local based keywords 2. Use Social Media smartly - G+, Facebook 3. Write content pages about local information (places nearby, landmarks, events, people, culture, etc)
There are numerous sources to find/establish targeted keywords for your online business
Some of them include:
1.Google Webmaster Great insight into your website keyword organization from search point of view. Dont miss a chance to review this resource frequently.
2. Google Analytics Although a lot of this information is now hidden by Google and marked as "not set" or "not provided", it does provide inputs on what/where to target your business campaigns
3. Competition Websites See what they are doing? What are they doing to rank high on search? Match their strategy with ours and identify areas where we can repeat or better them
4. Keyword Tools - Great Resources (free and paid) available to build awesome keyword lists for your business. But you need to keep wits about their suggestions. Keywords must match user intent.
Technical keyword list generation is a method of the past.
With online business and search becoming user experience oriented, identifying keywords using generic tools isn't good enough.
Here are things you need to work on before arriving at your master keyword list:
1. Understand Your Business, Do not go by advice from SEO experts alone...2. Know what your buyers are searching? Do not go by traditional way of search. The context is changing, media is changing. 3. Competition Analysis is critical to keep up and dominate rankings on search.
