Content Marketing Strategy 2015 And Beyond...

2015 is the year of "mobile". Everything online will be mobile first now. Gearing up for the mobile revolution in online and content marketing is the way to move forward. http://www.zoomyourtraffic.com

RESPONSIVE is the keyword.
Is your website responsive? If not, you may lose out as much as 50% of your website traffic and business to others (because experience on mobile is most critical for mobile users. If they find navigating your old desktop site tacky, they might just switch over. Most importantly mobile users are decision makers. They buy, enquire, interact. Hence all the more reason why you should go responsive with your online business!

Make sure your website keeps growing all the time with information, updates, help features, etc. This will enable your website to grow organically and achieve higher rankings and visibility. However, content is king here. You need to be able to deliver value to your reader.

Use Social Media aggressively (in conformance to various guidelines setout by them) including Facebook, Twitter, LinkedIn, G+ and many more as applicable to your business. All platforms have their strengths and they need to be leveraged to the fullest for business and branding.

Visual Media is becoming huge! Video and Image based platforms will rule the roost. Youtube is already the number 2 search engine behind Google emphasizing people's connect and engagement with video content. Use platforms like Pinterest, Flickr, Instagram, Slideshare to share your visual content. Calls to action click through rates are very high with visual content as compared to text and will continue to increase.

Incoporate ePress in your marketing fold through newsletters, press releases, article sharing, blogs, forums to reach your audience and improve search presence.

Offline media including print, seminars, workshops should also be technology enabled to leverage benefits for your online business.

To summarize, your action plan should be:
- Go responsive with your online business today
- Build your web and online presence with valuable content in focus
- Track and monitor all media to leverage full potential for your biz
- Keep inventing, innovating and interacting based on changing marketplace needs. This is a rapid changing world. Technology is disruptive. Need to be on our toes all the time.

Happy Content Marketing and may your business flourish and prosper online in the years to come...

Please feel free to share your comments/views/critique via Youtube comments. We would really appreciate that and keep rebuilding strategy from time to time.

Powered by:
ZoomYourTraffic Web Solutionshttp://www.zoomyourtraffic.com

Wish You A Very Happy New Year 2015

HAPPY NEW YEAR 2015

Key Tips: Amazon Product Optimization This Holiday Season!

Ready for the Holiday Season? Is Your Amazon Store ready as well?

As an online buyer, you will probably land up on Amazon sometime in your lifetime. More so during the holiday season. Therefore online sellers need to ensure this information is cleverly utilized to showcase their products for the vastly increasing buyer base on Amazon.com

Important Tip to rank well on Amazon:

1. Make sure you use Amazon's structured data to add as much information about your product as possible when uploading them to your Amazon account. Be detailed - quantity, price, availability, features, search terms must be filled up as applicable. This gives your product the best chance to keep showing up when a buyer funnels his search (filters are provided on the left hand side of the Amazon website)

2. Descriptions should be accurate and complete. Keywords to be used but don't stuff 'em. Make sure your call to action is clear to your buyer.

Amazon expects you to optimize your products for selling, not ranking. The more sales your products make, the higher you rank automatically. Never ever forget this!!

All the best and wish you Merry Christmas and Prosperous New Year!!

Powered by:
ZoomYourTraffic Web Solutionshttp://www.zoomyourtraffic.com

How To BRAND Your Business Online? - Beginners Guide

Why is online presence and branding important for brick and mortar businesses? Start Now...

As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....

Have you not started yet? Do it right away.
Make sure you seek expert guidance because it needs to be done the right way! Start today....

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Is Gangnam Style THE Best Avdt For Mobile-Video Mktg?

Gangnam Style has clocked 2 billion views on Youtube and counting...

What does all this indicate?

Mobile usage is exploding...
Video viewership is exploding ....
Advertisers are you watching this?
Don't let this opportunity go by ... the potential is unheard of!

Over the next 3 years, as predicted by some top level marketing firms and analysts, mobile and video will solely dominate marketing across the globe.

Make the most of it for your customers and your companies.
Deliver great results for your marketing efforts.

Hope you enjoyed watching Gangnam Style?

Powered by:
ZoomYourTraffichttp://www.zoomyourtraffic.com

What is Responsive Website? Why Do I Need One?

Responsive is the buzz word .. 

Websites are going #RESPONSIVE.
But what is being responsive?
And does a business really need a responsive website?

We try to answer these fundamental questions in this video about responsive web design.

Powered By:
http://www.reachresponsiveresults.com

http://www.zoomyourtraffic.com

How is Keyword Cloud Relevant Post Penguin 3.0?

Traditional keyword research is a shallow representation of user behavior on search.

Have you tried out the KeywordCloud?
It encompasses two important aspects
- Intent of Search (Why and What is the visitor wanting to do on search?)
- Content for Search (How and Where do you put up your content to reach this audience)?

The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomkeywordcloud.com