Why is ORGANIC traffic most important driver of your online business?

Paying hundreds of $$$$$ to promote your business and generate sales? How do you control this cost? Organic is the way to go...

Reasons:
1. Organic traffic is FREE traffic. Its about getting yourself out there and letting everyone know. You don't spend a penny to bring in leads and sales (all you invest in is building valuable content and website management)

2. Viral Traffic - If your content is good, it can go viral in no time. People will market your content on their own by sharing your content elsewhere. This is again FREE traffic

3. Search - Improved rankings bring more traffic. Aim for top positions on search positions and your organic traffic will zoom!

4. Paid marketing - is growing expensive and complicated by the day. Time and cost to manage paid campaigns are high and need a lot of optimization to keep in check.

5. Long term - organic traffic is long term. Paid is short term. As long as you pay you get results. With organic, you can keep getting results over the long term by building value. Make sure you keep the process ongoing to yield best results...

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Is Your Business Ready For The Upcoming Festival Season?

The online opportunity is HUGE ! If trends over the past few years are to go by, we are moving towards an online purchase revolution globally...

If your business is not online, build your website and go online
If your website is not enabled for ecommerce, setup a payment junction for transactions
If your website is not visible on search, get SEO and promotion going
If your competition is breeak-neck, develop branding and niche domain strategies to stand out
Is your business B2B or B2C, understand audience and align your website to connect with them

So many things to do but need expert guidance.
Can we help? Do write to us at support@zoomyourtraffic.com with your questions and we'll get in touch immediately.

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Google Panda 4.1 Is Out - Did You Evaluate Your Website Results?

Google's anticipated Panda 4.1 update has been rolled out ...
Have you seen any significant changes to your website results online? Drops or Gains?

Much of these changes would be attributed to:
- Content on your website
- Ability to hold visitors on pages
- Likability of pages/posts/content
- Transactions or engagement between visitors and your website
- Social signals

As you can see traditional methods like link building and keyword stuffed content are on the way out. The new age mantra is "Engagement". The more you engage him, the happier search engines will be in showing your site higher on their search.

Lets focus on value for user (shareholder value that we keep hearing from businesses ... is the same as this one)


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What Has Google Penguin 3.0 In Store For Us?

Google is rolling out updates quickly... Pandas and Penguins are at it again! Please note that these updates are basically add-ons to previous updates, so if you have addressed concerns like
- site content quality
- correct site architecture
- correct linking structure
- value adds for user experience
you need not worry much about these updates. They will help your business move up on search...

Presented by: http://www.zoomyourtraffic.com

Content Cloud: I Have Multiple Online Businesses, Am I Covered Under Thi...

1. Can multiple businesses (different domains) be merged into one ContentCloud?

Ideally, businesses operating in different domains should implement different cloud strategy (albeit they are owned by one company) for each business.


This will help creating a clarity in the mind of your visitor about your business. Avoid confusion.

2. If we have to merge multiple businesses into one ContentCloud?

If there is no option, we should look to diversify the cloud components to match needs of individual businesses.
Segregation among components will help avoid confusion yet maintain all entities in one family.

Word of advise: Strategically separate business should be on separate cloud for better long term results.

Check case studies of successful businesses using ContentCloud here: http://www.zoomcontentcloud.com

Content Cloud: Delivers REAL Results For Online Business

ContentCloud delivers long term and real results for your online business.

Having said that, you do need to give it time, effort and yes, money investment to see them coming.

The best part of this approach is organic and sustained results without depending too much on search engines. Too much dependency on them will lead to peaks and valleys in your biz (instability). The cloud ensures your business is spread around variety of media online to remove this instability.

Results take time, so patience is important too.

For quick results paid options like Google Adwords, Facebook Ads, etc. are good options to mix with this approach.

Want to know more? Check http://www.zoomcontentcloud.com

How Have Microsites Evolved Into eComm Business?

Evolution of the Microsite:

1. 5 page keyword centric, 500 word seo content microsite (2009)
2. 5 page microsite with better content, linking and user selections

3. 5 page site converted to 50 page site with more content, better UX and engagement (2012)
4. 50 page to 5000 page responsive website that sells!

Developed as a mere SEO tool to generate some traffic and keyword rankings, to a full-fledged independent store that brings real business..

What are you waiting for? Develop your microsites into stores today ... for more information visit http://www.zoomyourtraffic.com