This blog is created to share Quality Initiatives with everyone interested. We must be committed to quality in our work and strive to make that a lifestyle.... just like what Aristotle has said "Quality is not an act, its a habit!"
Why is online presence and branding important for brick and mortar businesses? Start Now...
As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....
Have you not started yet? Do it right away. Make sure you seek expert guidance because it needs to be done the right way! Start today....
Gangnam Style has clocked 2 billion views on Youtube and counting...
What does all this indicate?
Mobile usage is exploding... Video viewership is exploding .... Advertisers are you watching this? Don't let this opportunity go by ... the potential is unheard of!
Over the next 3 years, as predicted by some top level marketing firms and analysts, mobile and video will solely dominate marketing across the globe.
Make the most of it for your customers and your companies. Deliver great results for your marketing efforts.
Traditional keyword research is a shallow representation of user behavior on search.
Have you tried out the KeywordCloud? It encompasses two important aspects - Intent of Search (Why and What is the visitor wanting to do on search?) - Content for Search (How and Where do you put up your content to reach this audience)?
The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?
Paid advertising is expensive. Very expensive... Need to plan use of paid marketing carefully.
Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.
The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...
Google's dominance in search space is leading everyone to believe there
is NO LIFE beyond Google rankings. The truth is completely different....
Media
in different forms is growing big and search is a very small part of
the bigger picture. Hence, it is becoming imperative to look beyond
Google rankings alone to prosper online.
Yes, Google does lend its benefits owing to its huge reach and presence but in reality you need to understand: - What business are you into? will Google alone drive traffic to you? - What are your customers looking for? What are they searching? Where are they searching? - Are you reaching your customers based on keywords or their intent? - Do some media perform better than others for different businesses? - Is my business B2B or B2C or B2C? Are there options other than ranking high on Google to drive traffic?
A lot of considerations to make and address. Do NOT go for a Google ranking based approach without understanding the above correctly. If done with the right guidance, it will not just help save $$$ but actually bring in loads of profit $$$ to your online business..
