Wednesday, December 31, 2014

Wish You A Very Happy New Year 2015

Monday, December 22, 2014

Key Tips: Amazon Product Optimization This Holiday Season!



Ready for the Holiday Season? Is Your Amazon Store ready as well?

As an online buyer, you will probably land up on Amazon sometime in your lifetime. More so during the holiday season. Therefore online sellers need to ensure this information is cleverly utilized to showcase their products for the vastly increasing buyer base on Amazon.com

Important Tip to rank well on Amazon:

1. Make sure you use Amazon's structured data to add as much information about your product as possible when uploading them to your Amazon account. Be detailed - quantity, price, availability, features, search terms must be filled up as applicable. This gives your product the best chance to keep showing up when a buyer funnels his search (filters are provided on the left hand side of the Amazon website)

2. Descriptions should be accurate and complete. Keywords to be used but don't stuff 'em. Make sure your call to action is clear to your buyer.

Amazon expects you to optimize your products for selling, not ranking. The more sales your products make, the higher you rank automatically. Never ever forget this!!

All the best and wish you Merry Christmas and Prosperous New Year!!

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Saturday, November 22, 2014

How To BRAND Your Business Online? - Beginners Guide















Why is online presence and branding important for brick and mortar businesses? Start Now...

As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....

Have you not started yet? Do it right away.
Make sure you seek expert guidance because it needs to be done the right way! Start today....

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Wednesday, November 19, 2014

Is Gangnam Style THE Best Avdt For Mobile-Video Mktg?



Gangnam Style has clocked 2 billion views on Youtube and counting...

What does all this indicate?

Mobile usage is exploding...
Video viewership is exploding ....
Advertisers are you watching this?
Don't let this opportunity go by ... the potential is unheard of!

Over the next 3 years, as predicted by some top level marketing firms and analysts, mobile and video will solely dominate marketing across the globe.

Make the most of it for your customers and your companies.
Deliver great results for your marketing efforts.

Hope you enjoyed watching Gangnam Style?

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Friday, November 7, 2014

What is Responsive Website? Why Do I Need One?



Responsive is the buzz word .. 

Websites are going #RESPONSIVE.
But what is being responsive?
And does a business really need a responsive website?

We try to answer these fundamental questions in this video about responsive web design.

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Wednesday, November 5, 2014

How is Keyword Cloud Relevant Post Penguin 3.0?




Traditional keyword research is a shallow representation of user behavior on search.

Have you tried out the KeywordCloud?
It encompasses two important aspects
- Intent of Search (Why and What is the visitor wanting to do on search?)
- Content for Search (How and Where do you put up your content to reach this audience)?

The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?

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http://www.zoomkeywordcloud.com

Tuesday, October 28, 2014

How To Use Paid Advertising Without Overspending?




Paid advertising is expensive. Very expensive...
Need to plan use of paid marketing carefully.

Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.

The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...

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