Is Your Website A Dumb Showcase or Smart Business and Brand?

Are you one of those #Businesses that have a #Website as Dumb Showcase or #Smart #Business and #Brand?
If your answer is Smart Business, then please read on...

#B2B or #B2C #Business of any size with a #Vision to leverage the power of #Online need to prioritize efforts and investments at the right time, with right resources and right results in mind.

Far too many #Business #Owners face issues like 
- Want to but not having time to manage or work on developing online #Media (Intention vs Application)
- Feeling of #Costs involved being too high (Cost vs #Investment)
- Not sure this will help my business? or Why do we need this? we are better off in good old brick-mortar model 
(Short term vs Long term)
- Being happy in status quo or #Organic #Growth (Immediate Future vs #Vision)
- Being #Local leaders, there is no fear (#Competition vs #Disruption)

While all the issues mentioned above carry some weight and ground, this is a #Mindset issue and needs addressed IF we really want to use our #Online #Channels to deliver #Brand and #Business Results for our business.

More on this .. coming soon! Stay tuned.
Powered by: 
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Is Google EATing Into Your Search Results?

... and how you should address it?http://www.zoomyourtraffic.com

In its on going quest to improve search results, Google is constantly updating and altering its search algorithm. They are also defining new standards to evaluate websites on a whole as opposed to pages.

E-A-T is one such standard introduced last year and provides good insight into how Google evaluates your online presence

E-A-T stands for Expertise, Authority and Trustworthiness. Based on various performance indicators, Google will establish an EAT quotient for your website when ranking on their search index.

Expertise has been qualified as Formal expertise and Everyday expertise. e.g. Doctor recommending medicines for common cold is formal expertise while your mom using household remedies to cure the same common cold is everyday expertise.

Google can now map search context with expertise level/category and show results accordingly as explain by Amod in example shown in the video.

E = Know it All (be a master at your art)
A = Been there, done that (have relevant and long experience in your field)
T = Strong reputation

This is one EAT no will discourage eating from. The more you EAT, the better for your online health.

For more information, please write to us on
support@zoomyourtraffic.com

ZoomYourTraffic Video Promotion Teamhttp://www.zoomyourtraffic.com
http://www.getyourvideotoday.com

Content Marketing Strategy 2015 And Beyond...

2015 is the year of "mobile". Everything online will be mobile first now. Gearing up for the mobile revolution in online and content marketing is the way to move forward. http://www.zoomyourtraffic.com

RESPONSIVE is the keyword.
Is your website responsive? If not, you may lose out as much as 50% of your website traffic and business to others (because experience on mobile is most critical for mobile users. If they find navigating your old desktop site tacky, they might just switch over. Most importantly mobile users are decision makers. They buy, enquire, interact. Hence all the more reason why you should go responsive with your online business!

Make sure your website keeps growing all the time with information, updates, help features, etc. This will enable your website to grow organically and achieve higher rankings and visibility. However, content is king here. You need to be able to deliver value to your reader.

Use Social Media aggressively (in conformance to various guidelines setout by them) including Facebook, Twitter, LinkedIn, G+ and many more as applicable to your business. All platforms have their strengths and they need to be leveraged to the fullest for business and branding.

Visual Media is becoming huge! Video and Image based platforms will rule the roost. Youtube is already the number 2 search engine behind Google emphasizing people's connect and engagement with video content. Use platforms like Pinterest, Flickr, Instagram, Slideshare to share your visual content. Calls to action click through rates are very high with visual content as compared to text and will continue to increase.

Incoporate ePress in your marketing fold through newsletters, press releases, article sharing, blogs, forums to reach your audience and improve search presence.

Offline media including print, seminars, workshops should also be technology enabled to leverage benefits for your online business.

To summarize, your action plan should be:
- Go responsive with your online business today
- Build your web and online presence with valuable content in focus
- Track and monitor all media to leverage full potential for your biz
- Keep inventing, innovating and interacting based on changing marketplace needs. This is a rapid changing world. Technology is disruptive. Need to be on our toes all the time.

Happy Content Marketing and may your business flourish and prosper online in the years to come...

Please feel free to share your comments/views/critique via Youtube comments. We would really appreciate that and keep rebuilding strategy from time to time.

Powered by:
ZoomYourTraffic Web Solutionshttp://www.zoomyourtraffic.com

Wish You A Very Happy New Year 2015

HAPPY NEW YEAR 2015

Key Tips: Amazon Product Optimization This Holiday Season!

Ready for the Holiday Season? Is Your Amazon Store ready as well?

As an online buyer, you will probably land up on Amazon sometime in your lifetime. More so during the holiday season. Therefore online sellers need to ensure this information is cleverly utilized to showcase their products for the vastly increasing buyer base on Amazon.com

Important Tip to rank well on Amazon:

1. Make sure you use Amazon's structured data to add as much information about your product as possible when uploading them to your Amazon account. Be detailed - quantity, price, availability, features, search terms must be filled up as applicable. This gives your product the best chance to keep showing up when a buyer funnels his search (filters are provided on the left hand side of the Amazon website)

2. Descriptions should be accurate and complete. Keywords to be used but don't stuff 'em. Make sure your call to action is clear to your buyer.

Amazon expects you to optimize your products for selling, not ranking. The more sales your products make, the higher you rank automatically. Never ever forget this!!

All the best and wish you Merry Christmas and Prosperous New Year!!

Powered by:
ZoomYourTraffic Web Solutionshttp://www.zoomyourtraffic.com

How To BRAND Your Business Online? - Beginners Guide

Why is online presence and branding important for brick and mortar businesses? Start Now...

As
business moves online ... you cannot afford to get left behind. The
online community is looking forward to communicate with your business in
one way or the other. It could be through your website, your blog, you
social media or your local directory listing. The avenues are many and
you need to be there ....

Have you not started yet? Do it right away.
Make sure you seek expert guidance because it needs to be done the right way! Start today....

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Is Gangnam Style THE Best Avdt For Mobile-Video Mktg?

Gangnam Style has clocked 2 billion views on Youtube and counting...

What does all this indicate?

Mobile usage is exploding...
Video viewership is exploding ....
Advertisers are you watching this?
Don't let this opportunity go by ... the potential is unheard of!

Over the next 3 years, as predicted by some top level marketing firms and analysts, mobile and video will solely dominate marketing across the globe.

Make the most of it for your customers and your companies.
Deliver great results for your marketing efforts.

Hope you enjoyed watching Gangnam Style?

Powered by:
ZoomYourTraffichttp://www.zoomyourtraffic.com

What is Responsive Website? Why Do I Need One?

Responsive is the buzz word .. 

Websites are going #RESPONSIVE.
But what is being responsive?
And does a business really need a responsive website?

We try to answer these fundamental questions in this video about responsive web design.

Powered By:
http://www.reachresponsiveresults.com

http://www.zoomyourtraffic.com

How is Keyword Cloud Relevant Post Penguin 3.0?

Traditional keyword research is a shallow representation of user behavior on search.

Have you tried out the KeywordCloud?
It encompasses two important aspects
- Intent of Search (Why and What is the visitor wanting to do on search?)
- Content for Search (How and Where do you put up your content to reach this audience)?

The video explains these with examples and different aspects that constitutes the KeywordCloud and how it is attaining more prominence in the post Penguin 3.0 era?

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomkeywordcloud.com

How To Use Paid Advertising Without Overspending?

Paid advertising is expensive. Very expensive...
Need to plan use of paid marketing carefully.

Its advisable to use paid advertising when and whom it works best? Don't throw in a lot of $$ into it unless you have metrics defined to justify your investment against its ROI.

The best way to use paid marketing is creating combination models that help make effective use of your investments yet give you long term results. Check out the video for more details...

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Is there LIFE beyond Google Rankings??

Google's dominance in search space is leading everyone to believe there
is NO LIFE beyond Google rankings. The truth is completely different....

Media in different forms is growing big and search is a very small part of
the bigger picture. Hence, it is becoming imperative to look beyond
Google rankings alone to prosper online.


Yes, Google does lend its benefits owing to its huge reach and presence but in reality you need to understand:
- What business are you into? will Google alone drive traffic to you?
- What are your customers looking for? What are they searching? Where are they searching?
- Are you reaching your customers based on keywords or their intent?
- Do some media perform better than others for different businesses?
- Is my business B2B or B2C or B2C? Are there options other than ranking high on Google to drive traffic?

A lot of considerations to make and address.
Do NOT go for a Google ranking based approach without understanding the
above correctly. If done with the right guidance, it will not just help
save $$$ but actually bring in loads of profit $$$ to your online
business..

Powered By:
ZoomYourTraffic Web Solutions
http://www.zoomyourtraffic.com

Does httpS Impact SEO Rankings on Google?

eCommerce is getting big and Google is already treating ecomm ready websites with value.

https is becoming a ranking signal to move up google rankings.

If your website is into online selling make sure:

- You enable your website to https (instead of http). This is the added security layer to ensure safe and secure transactions for your buyers

- Showcase https as part of your promotion campaigns to build user trust

- Highlight SSL on your website

Powered by:
http://www.zoomyourtraffic.com

Is GooglePlus (G+) Really Becoming Powerful SEO Tool?

GooglePlus or G+ is indeed becoming a very powerful social and ranking based platform for your online business.

G+ has the following natural advantages:
- Google property
- Linked automatically to other powerful Google properties including Youtube, Blogger, Hangouts, Local Places, Google Search and others
- Ability to socially connect, share articles and posts, images and videos .. making it a one stop solution
- Google's massive reach enables you to reach out a wide spread audience

All this makes for immediate action to start using this platform (if not done already). Happy G+ing...



Powered by: http://www.zoomyourtraffic.com

Organic SEO Delivers REAL Results For Your Online Business

Its worthwhile "investing" time and money in #organic SEO. The results come organically over time and they are long term. Brand can only be established through long term vision, not immediate goals.

Organic Results 
- Don't come over night, but when they come you win!
- need nurture with good content, correct strategy and adaptability
- require patience to bear fruits (far too many businesses leave it halfway when results are round the corner just as the example explained in the video above)

Do write to us on support@zoomyourtraffic.com if you need more information and we will happily answer all your queries.

Powered by: http://www.zoomyourtraffic.com

Heart Talk with Dolly Manghat - Leading Life Coach And Astrologer

Our series - #HeartTalk with eminent personalities, thinkers and winners in life.

Dolly Manghat - Leading Life Coach And Astrologer

She talks to us about
- Is astrology a Science?
- How can astrology help us as an individual and professional?
- Her tagline "Atttitude is your Altitude"
- Is EQ more important than IQ?
- What keeps her going after being over 30 years into this profession of consulting and counseling people through astrology?

She talks to Amod about her journey, her vision and how it is important to be a "self believer" in life. A must watch for everyone who want to do more, who want to achieve success in personal and professional life.

You can visit her website: http://www.dollymanghat.com for more information.

User INTENT Based Search On Various Search Platforms

How do different search based platforms map intent to same user query?

Here we present an example with query "car headlights" on
- Youtube
- Amazon
- Google

Powered By:http://www.zoomkeywordcloud.com

Why is ORGANIC traffic most important driver of your online business?

Paying hundreds of $$$$$ to promote your business and generate sales? How do you control this cost? Organic is the way to go...

Reasons:
1. Organic traffic is FREE traffic. Its about getting yourself out there and letting everyone know. You don't spend a penny to bring in leads and sales (all you invest in is building valuable content and website management)

2. Viral Traffic - If your content is good, it can go viral in no time. People will market your content on their own by sharing your content elsewhere. This is again FREE traffic

3. Search - Improved rankings bring more traffic. Aim for top positions on search positions and your organic traffic will zoom!

4. Paid marketing - is growing expensive and complicated by the day. Time and cost to manage paid campaigns are high and need a lot of optimization to keep in check.

5. Long term - organic traffic is long term. Paid is short term. As long as you pay you get results. With organic, you can keep getting results over the long term by building value. Make sure you keep the process ongoing to yield best results...

Powered by: http://www.zoomyourtraffic.com

Is Your Business Ready For The Upcoming Festival Season?

The online opportunity is HUGE ! If trends over the past few years are to go by, we are moving towards an online purchase revolution globally...

If your business is not online, build your website and go online
If your website is not enabled for ecommerce, setup a payment junction for transactions
If your website is not visible on search, get SEO and promotion going
If your competition is breeak-neck, develop branding and niche domain strategies to stand out
Is your business B2B or B2C, understand audience and align your website to connect with them

So many things to do but need expert guidance.
Can we help? Do write to us at support@zoomyourtraffic.com with your questions and we'll get in touch immediately.

Powered by: http://www.zoomyourtraffic.com

Google Panda 4.1 Is Out - Did You Evaluate Your Website Results?

Google's anticipated Panda 4.1 update has been rolled out ...
Have you seen any significant changes to your website results online? Drops or Gains?

Much of these changes would be attributed to:
- Content on your website
- Ability to hold visitors on pages
- Likability of pages/posts/content
- Transactions or engagement between visitors and your website
- Social signals

As you can see traditional methods like link building and keyword stuffed content are on the way out. The new age mantra is "Engagement". The more you engage him, the happier search engines will be in showing your site higher on their search.

Lets focus on value for user (shareholder value that we keep hearing from businesses ... is the same as this one)


Powered by: http://www.zoomyourtraffic.com

What Has Google Penguin 3.0 In Store For Us?

Google is rolling out updates quickly... Pandas and Penguins are at it again! Please note that these updates are basically add-ons to previous updates, so if you have addressed concerns like
- site content quality
- correct site architecture
- correct linking structure
- value adds for user experience
you need not worry much about these updates. They will help your business move up on search...

Presented by: http://www.zoomyourtraffic.com